In-Body and Exclusive Ads Explained
Email ads can drive traffic to your website, familiarize new customers with your products or services, and proclaim urgent announcements.
Two common email ad options are the In-Body and the Exclusive. Which one is right for you? Or should you buy both?
The In-Body
In-body email ads are advertisements that either follow the main email content or are sandwiched within the content.
Placement: Appears with the scroll and is integrated within the email's content.
Format: Usually has a banner, image, and about 60 words of content.
Visibility: Shares space with other content and possibly other advertisers.
Engagement: Best when highly relates to email content and includes an eye-catching image.
Complementary Content: Most effective when your product or service complements the main content of the email.
Cost: Generally lower than exclusive email ads due to shared space.
When To Use: You're seeking increased brand visibility; your product or service complements the main content of the email; you need a cost effective option.
The Exclusive
In an exclusive email ad, the entire email content is dedicated to the ad without any competing messages. Such emails specifically advertise a single product, service, event, or promotion.
Placement: The ad is the entire content of the email.
Format: Customizable to fit the advertiser's needs; can include multiple sections such as introduction, features, benefits, and a call to action.
Visibility: High visibility; no competing messages.
Engagement: Potentially higher engagement rates since the whole email is dedicated to the advertiser's message.
Cost: Generally higher than an in-body ad, due to the exclusivity and focused attention. When To Use: Major product launches, sales events, or important announcements; time sensitive promotions; events requiring immediate attention; or when expecting a high ROI.
In-Body plus Exclusive In-Body and Exclusive ads work together in a comprehensive campaign. By strategically using both in-body ads and exclusive ads you can create a comprehensive email marketing campaign that maximizes brand visibility, engages your audience at multiple levels, and drives conversions effectively.
If you'd like to learn more about email marketing, here is an article that we like:
Did you miss our last post? It was about selecting the right print ad size.
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