Strategy

Successful marketing and advertising strategies are about exposure. This seems simple enough, and a strategy based on buying ad space on different media platforms while measuring success by impressions and clicks can be effective. However, consumers are saturated with ads and brand-generated content. It is estimated that the American consumer spends an estimated 10 hours on various platforms, sees 4,000-10,000 ads, and scrolls through over 350 feet of posts each day. We must have some of the strongest thumbs in the world?!

 

The truth is creating a marketing and advertising strategy is complex and nuanced. The strategy behind the right exposure involves:

• Understanding where and how often your target audience sees your brand

• Knowing when your message should be subtle and when it should be overt

• Recognizing the value in branding vs. call-to-action advertising

• Knowing the difference between permissive vs. interruptive ads

• Identifying where your target audience is when they see your brand and at what stage they are in the journey to becoming a customer

• Learning why some subtle messages can have a big impact and why big ideas sometimes deliver small results

 

SPF-360 can help you create this strategy. With over 25 years of marketing and advertising experience in the maritime community of the Chesapeake Bay, we are a trusted, third-party, content creator that offers exposure through multiple platforms. We have the strongest maritime media brands on the Chesapeake Bay: SpinSheet, PropTalk, FishTalk (SPF), and PortBook. Collectively, we can put your business in front of over 300,000 water lovers each month through display ads, content features, and mentions.

 

We use seven main platforms:

1. Print Magazines/Directories

2. Digital Magazines/Directories

3. Facebook

4. Instagram

5. YouTube

6. E-newsletters

7. Websites

 

Each of these platforms offers a different type of experience and through these platforms we publish an array of content that is relevant to your niche audiences. We use these same platforms to give your business exposure through:

• Display Ads: print & digital

• Editorial Features: ie. Boat/product reviews, personal profiles, client stories, etc.

• Editorial Mentions: ie. Expert advice or comment, etc.

• Video Features: ie. Boat/product reviews, personal profiles, client stories, etc.

• Video Mentions: ie. product placement, expert advice or comment, etc.

• Shared Content / Edu-tainment: we share your content through our platforms (vice versa)

• Sponsorships / Special Events / Online Promos: inquire for details

 

Let SPF-360 become an extension of your business by developing a strategy through a collaborative and creative process. When you need to expose yourself, use SPF-360.

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The Current State of Advertising & Marketing

• Consumers are saturated with ads. It’s estimated that the average American spends 10 hours exposed to various media which deliver 4,000-10,000 ads each day.

• People scroll 350 feet of screen each day with their thumbs

• Overcoming this saturation is the main challenge faced by businesses today.

  • You need to stay on top of the minds of your target audience by serving relevant messaging through trusted local media.

  • Make your ads contextual with the information clients want and need in order to make a purchase.

  • Use multiple channels and platforms: 72% of consumers say they prefer to connect with brands through multiple channels before purchasing (Lead Forensics).

 

• SPF-360 is your media portal to the Chesapeake Bay’s sailing, powerboating, and fishing communities.

• We are a team of content creators dedicated to covering and promoting life on the water

• We deliver this content through our print, social media, email, and web platforms to a highly curated and targeted audience

• We are a team of seasoned content creators, experienced advertising and marketing coordinators, and talented designers that live and breathe sailing, powerboating, and fishing on the Chesapeake Bay.

• In today’s crowded media landscape, your business needs trusted, third-party exposure through traditional advertising and content marketing that is delivered through a mix of web, social media, email, and print platforms.

• Your marketing needs to simultaneously create and reinforce your brand, all while driving qualified leads

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